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Don't imitate blindly, innovation is the Kingdom
Category: Industry Information
Date: 2015-08-15
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As an investor and manager, it is a positive and positive thing to visit the children's paradise of the peer's predecessors. You can see that I am not blocked, but to go with a specific purpose. It's better to visit in different time periods, the first vacation, the second weekday, or once in the daytime, and again in the evening, to see that the difference in the flow of people is not big. But be careful not to get into the wrong place:
Myth No. 1: Heavy investment in the latest and most fashionable entertainment equipment can attract people Some children's paradise investors go to Guangzhou to see some high-end venues, but you should not be blinded by the beautiful aura. The essence of some venues is the children's paradise Model Exhibition hall, because behind him there are many suppliers of amusement equipment factories, which act as a model exhibition hall of children's paradise for external publicity while gaining profits from the venue. So when the manufacturer is trying to sell you the latest and most fashionable amusement equipment, you must keep the bottom line. You should know what equipment your children's amusement park should need, rather than passively accept some amusement equipment. Myth 2: Follow your lead, that's right. When planning to open a children's playground, decoration or amusement equipment is a very important project. In this process, many investors have a bigger misunderstanding, that is, they want to buy amusement equipment which is good for others, and they want to dress up the decoration style which is good for others. Like opening a branch for others, some personal opinions and market angles have not joined in. 。 Therefore, in most cities of China, children's paradise feels the same. If there are problems in the process of operation, they always go to other people's places to have a look, and then imitate others. Xiaobian thinks that if the children's paradise market only promotes differentiation and avoids homogenization, otherwise it will take a lot of practice to kill a bloodstream. Myth 3: Prosperity is profitability You should all know that only when money really enters your pocket can it be counted as your own money. Similarly, only when customers consume in your children's park can your children's Park achieve real profit. If only a group of people come and go in a hurry, what's the use of your children's park being crowded out every day? Summary: You can't imitate and make use of what you see, but take the advantages and disadvantages of others, process and digest as a reference. Because you have to know that you are not facing the market of others, but your own local market. The positioning of investment projects is very important. At the same time, we need to know the location of our choice and the interaction of the surrounding market. Be yourself, you are yourself! Zhongshan @ amusement, worthy of your trust! Mr. Chen 13380892438 |